By ReutersMonday, July 28, 2014 17:35 EDT
TweetBy Sarah McBride
SAN FRANCISCO (Reuters) – OkCupid, a top U.S. matchmaking website, regularly mismatches users to test its technology, the IAC/InterActive Corp service revealed on Monday, weeks after Facebook Inc admitted to misleading users in a psychological study.
“When we tell people they are a good match, they act as if they are,” co-founder Christian Rudder wrote in a blog post. “Even when they should be wrong for each other.”